Some of the insights that they can obtain from big data are market trends, obscure or not-so-apparent correlations, underlying factors, and different types of customer preferences. Companies use big data analytics systems & solutions as they offer a range of important advantages such as improved decision making and better use of resources just to name a few.

Essential aspects about big data

The big data analytics systems work with big data to obtain conclusions that can drive and guide business decision-making. Big data can be described as extensive sets of data that are practically impossible to store, process, and analyze by conventional means. Every company needs to collect and analyze billions of bytes of data collected from customers and market trends every single day. Such data can include images, messages, videos, and other types of media.

Whether it is structured or unstructured, data is vital for efficient decision-making. Big data analytics help in analyzing such data in a short time so that companies do not have to go through the tedious process of going through them one by one. A big data software program can be used for analyzing the big data and then using its conclusions for constructive goals.

Benefits of working with big data and analytics

The application of big data and analytics can provide the following benefits.

Risk Management

One of the most effective ways how big data tools can be helpful to a business venture is that it enables the company to detect possible risks like data discrepancies and illegal activities. Through the data obtained from the big data tools, the organization can create a list of possible suspects, and/or detect the probable factors for the issues.

Smart decision making

The success of a business greatly depends on the efficient decision-making by the management. It is yet another reason why a company must have access to big data analytics tools. Taking decisions on how resources should be used and whether to invest in a new workshop or a warehouse can be easily made with big data analytics.

Creating new and innovative products

A business enterprise needs to come up with innovative products from time to time. A creative and innovative range of products helps to generate sales and also stay ahead of the competition. The production team needs to predict customer needs and preferences to create the products, and this is something that they can do with smart use of big data analytics.

Enhance overall customer experience

A positive customer experience is essential for the company to generate more followers and stay relevant in their lives. Big data analytics can help an organization to study customer experience. It also assists in determining possible to ensure customer satisfaction. It can also help companies to attend to customer grievances, worries, queries, and issues.

Some applications of big data analytics


Big data analytics in the healthcare sector has been a great help. It helps in studying patient records so that possibilities of health-related issues can be predicted and thwarted.


E-commerce ventures can benefit immensely from making use of big data customer analytics. Such analytics can help determine customer behavior trends beforehand so that the e-commerce store can optimize its product prices.

Entertainment and media

Streaming services or OTT platforms can use big data analytics to understand customer preferences and provide more personalized recommendations.


Educational institutions can consult with big data companies to offer courses and programs relevant to the market.

Jalpesh Shah

Big Data Architect

15+ years of experience working in multiple domains. I love to challenge myself with new technologies and suggest the best architecture as per the business requirement to my client.

  • AWS
  • Spark
  • Azure
  • EMR
  • Java
  • DynamoDB
  • Solr
  • hive
  • impala
  • SparkSql
  • Kafka

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